Client:
adidas - Tennis
Date:
2008
Deliverable:
Advertising, Art Direction, Website, Retail POS 

The adidas Falcon range was inspired by the achievements of tennis great, Novak Djokovic.
Supporting the strong visual language underpinning the range, we created a personalised frame embodying the key elements that make up Novak’s life. This art direction was used across a print campaign, POS and custom store decals, as well as a strategic web campaign and micro-site.

Art Direction: Jacqui Lau
Copy: Nkanyezi Masango
ECD: Mark Ringer

Illustration: Am I Collective, South Africa

Agency: TBWA HK

 

adidas_tennis_1