Client:
Cheddar Pocket
Date:
2013
Deliverable:
Catalogue / Poster, Print

Established in Sydney, Australia, Cheddar Pocket is a men’s accessory label available at General Pants stores, Incu clothing, The Iconic online and David Jones.
In 2013, looking to move on itself, the brand decided to take customers on a journey. And so a map inspired the annual catalogue. Folding out like a treasure map or adventure trail guide, our quest was to make the brand more aspirational, yet accessible. Much of the imagery speaks to getting out and living life surfing, camping and even seeking urban adventure. Folded, the single A5 page sits neatly within each style of wallet. Unfolded, the A1 catalogue doubles as a wall-worthy, collectable poster.

Photography (poster): Willem Dirk Du Toit

 



Left:
Cheddar Pocket
Wallet Collection

Right:
Incu
Clothing Store
Cheddar Pocket Stockist