Client:
Westpac Bank
Date:
2011 - 2013
Deliverable:
Launch Campaign: 'Proudly supported by Westpac'
Art Direction
Nearly 200 years old, Westpac is Australia’s first bank. In recent years its relevance and popularity has been in decline. A new agency saw the launch of a much-needed, new positioning and look.
The ‘Proudly supported by Westpac’ campaign helped bring the brand into the modern-day by highlighting the many quintessentially Australian things Westpac has and continues to proudly support. 
Art Direction: Jacqui Lau & Daniel Grech
ECD: Darren Spiller
Agency: DDB Melbourne
Australia - Proudly supported by Westpac - tv spot