http://www.jacquilau.com Jacqui Lau Mon, 06 May 2013 07:20:04 +0000 http://www.jacquilau.com en http://www.jacquilau.com/About-1 http://www.jacquilau.com/following/jacquilau.com/About-1 Mon, 06 May 2013 07:20:04 +0000 Jacqui Lau 5556743 Jacqui has always had an eye for detail. Whether that is a product of having to constantly keep her tiny mother out of trouble, or her attraction to the inherent beauty of minutiae is up for debate. What is beyond doubt though is her passion for design. After casting the net wide and studying everything from fine art to fashion, Jacqui’s first foray into the commercial design world was as an interior designer. However, pretty soon she realised that her calling lay not in the living room, but on pages, posters and billboards. Visual communication is Jacqui’s thing. Bringing brands to life and making them resonate visually to a mass market. This is what drives her. That, and anyone on the same route into work with a car. If you’d like to give her a lift, she currently lives and works in Melbourne, Australia. ................................................................................................................................................................................... Melbourne Diploma of Arts Interior Design - RMIT Melbourne, graduated 2002. Degree in Communication Design (Graphics) - RMIT Melbourne, graduated 2005. Moscow Designer - Axel Springer publishing house, working on Wallpaper* magazine, Forbes and Newsweek. 2005 – 2006. Hong Kong Designer - IdN Magazine and IdN Pro, (the book publishing division of IdN). 2006 – 2006. Art Director / Designer - TBWA Hong Kong. 2007 – 2009. Melbourne #2 Art Director / Designer - Smart (now McCann Erickson) 2009 - 2010. Art Director / Designer - DDB Melbourne 2011 – Present. ................................................................................................................................................................................... Clients Overseas: adidas, Shangri-La Hotel, Harvey Nichols, Sunlife Financial, Häagen-Dazs, Make-a-Wish, BMW, Mini Cooper, IdN Magazine, iShares, Traders Hotel, Pedigree, Singapore Airlines, Sony, Levi's, Standard Chartered Bank, Tigerbeer, Visa Australia: Telstra, Westpac, AAMI, BMW, Lindeman's Wine, Brown Brothers Wine, Pepperjack Wines, Wolf Blass Wines, Devondale, Schmackos, Open University, Sensis, Origin Energy, Telstra Business Awards, Hocking Stuart, CBRE, Melbourne Central, RSPCA, Yen Magazine, Big M, Specsavers, Tiger Airways, Melbourne Airport, Melbourne Exhibition & Convention Centre ................................................................................................................................................................................... Get in Touch M. +61421 937 556 E. emailjacqui@gmail.com................................................................................................................................................................................... © Copyright 2013 Jacqui has always had an eye for detail. Whether that is a product of having to constantly keep her tiny mother out of trouble, or her attraction to the inherent... http://www.jacquilau.com/Papercup-Coffee http://www.jacquilau.com/following/jacquilau.com/Papercup-Coffee Mon, 06 May 2013 01:07:48 +0000 Jacqui Lau 5482990 Branding, Print Based in Glasgow, Scotland. Papercup's visual identity was created to reflect the nature of this cosy chilled out cafe, where customers are encouraged to sit back, enjoy a brew and make themselves feel at home. <img src="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_0.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_0_o.jpg" data-mid="29562768" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_14.jpg" width="670" height="300" width_o="670" height_o="300" src_o="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_14_o.jpg" data-mid="29612924" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_3.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_3_o.jpg" data-mid="29562064" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_20.jpg" width="668" height="240" width_o="668" height_o="240" src_o="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_20_o.jpg" data-mid="29614919" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_12_12.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_12_12_o.jpg" data-mid="29612798" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_4.jpg" width="668" height="338" width_o="668" height_o="338" src_o="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_4_o.jpg" data-mid="29587618" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_16.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_16_o.jpg" data-mid="29613550" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_10.jpg" width="670" height="552" width_o="670" height_o="552" src_o="http://payload159.cargocollective.com/1/3/112495/5482990/Papercup_10_o.jpg" data-mid="29611670" border="0" align="left"/> Branding, Print Based in Glasgow, Scotland. Papercup's visual identity was created to reflect the nature of this cosy chilled out cafe, where customers are... http://www.jacquilau.com/Wolf-Blass-Styleguide http://www.jacquilau.com/following/jacquilau.com/Wolf-Blass-Styleguide Mon, 06 May 2013 01:07:47 +0000 Jacqui Lau 5483015 At nearly 200 pages, the Wolf Blass guidelines is more brand ‘bible’ than book. Covering everything from company history to typeface usage, this epic document is now the touchstone for brand custodians internationally. AD// Jacqui Lau CD// Tim Holmes DDB Melbourne <img src="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_0.jpg" width="670" height="420" width_o="670" height_o="420" src_o="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_0_o.jpg" data-mid="29618158" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_2.jpg" width="670" height="350" width_o="670" height_o="350" src_o="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_2_o.jpg" data-mid="29618359" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_1_2.jpg" width="670" height="420" width_o="670" height_o="420" src_o="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_1_2_o.jpg" data-mid="29618112" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_3.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_3_o.jpg" data-mid="29620220" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_4.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_4_o.jpg" data-mid="29620517" border="0" align="left"/> <img src="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_6.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload159.cargocollective.com/1/3/112495/5483015/WolfBlass_6_o.jpg" data-mid="29620814" border="0" align="left"/> At nearly 200 pages, the Wolf Blass guidelines is more brand ‘bible’ than book. Covering everything from company history to typeface usage, this epic document... http://www.jacquilau.com/Shangri-La-Hotel http://www.jacquilau.com/following/jacquilau.com/Shangri-La-Hotel Fri, 03 May 2013 06:43:17 +0000 Jacqui Lau 1474028 Advertising, Direct mail, Print Direct mailers inspired by the location of each hotel. Beijing, China: The Road to Beijing - a food & beverage promotion, using the pattern of a willow plate to commemorate and tell the story of the 2008 Beijing Olympics; featuring athletes and iconic landmarks in China. The crafted illustration was fired onto a ceramic plate and sent out to VIP guests as a gift. AD// Jacqui Lau CD// Patrick Tom TBWA HK <img src="http://payload.cargocollective.com/1/3/112495/1474028/RTB_1.jpg" width="670" height="925" width_o="670" height_o="925" src_o="http://payload.cargocollective.com/1/3/112495/1474028/RTB_1_o.jpg" data-mid="7192007" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1474028/RTB_2.jpg" width="670" height="480" width_o="670" height_o="480" src_o="http://payload.cargocollective.com/1/3/112495/1474028/RTB_2_o.jpg" data-mid="7192256" border="0" align="left"/> Chiang Mai, Thailand: Design Direct mailers referencing traditional temples were sent to out to VIP guests announcing the newly revamped Krungthep wing. <img src="http://payload.cargocollective.com/1/3/112495/1474028/Chiangmai_1.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload.cargocollective.com/1/3/112495/1474028/Chiangmai_1_o.jpg" data-mid="7192880" border="0" align="left"/> Advertising, Direct mail, Print Direct mailers inspired by the location of each hotel. Beijing, China: The Road to Beijing - a food & beverage promotion, using... http://www.jacquilau.com/Peters-Ice-Cream http://www.jacquilau.com/following/jacquilau.com/Peters-Ice-Cream Mon, 29 Apr 2013 08:36:10 +0000 Jacqui Lau 5506021 Advertising, Branding, Art Direction, Pitch concepts Connoisseur is a truly gourmet experience. An epicurean delight that happens to be eaten on a simple, little stick. Connoisseur is taking the stick to - the world of fine dining. STICK We propose creating a restaurant - where every single amazing, gourmet dish is served on a stick. This thoroughly unique dining experience will be created with the help of top Australian chef, someone like Shannon Bennett. Each dish will be playful and fun. And each dish will be served without any cutlery in sight. And for dessert? The finest ice cream on a stick in the culinary world: Connoisseur. The pop-up restaurant will only be open for four weeks. It will be PR'd as a totally new dining experience from Shannon Bennett. News of the restaurant will be seeded through online food blogs and the press. The location and menu will be kept secret for the launch. The making of the restaurant, opening night and the guest's experience will all be filmed. AD// Jacqui Lau CD// Simon Bagnasco ECD// Darren Spiller DDB Melbourne <img src="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_1.jpg" width="670" height="281" width_o="670" height_o="281" src_o="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_1_o.jpg" data-mid="29655563" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_2_2.jpg" width="670" height="402" width_o="670" height_o="402" src_o="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_2_2_o.jpg" data-mid="29655792" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_3_4.jpg" width="670" height="458" width_o="670" height_o="458" src_o="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_3_4_o.jpg" data-mid="29656226" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_9_10.jpg" width="670" height="596" width_o="670" height_o="596" src_o="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_9_10_o.jpg" data-mid="29709947" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_10.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_10_o.jpg" data-mid="29658805" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_5_6.jpg" width="670" height="470" width_o="670" height_o="470" src_o="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_5_6_o.jpg" data-mid="29709979" border="0" align="left"/> Fine Dining on a Stick from Peters Ice cream on Vimeo. <img src="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_11.jpg" width="670" height="483" width_o="670" height_o="483" src_o="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_11_o.jpg" data-mid="29658942" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_18.jpg" width="670" height="681" width_o="670" height_o="681" src_o="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_18_o.jpg" data-mid="29759927" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_16.jpg" width="670" height="615" width_o="670" height_o="615" src_o="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_16_o.jpg" data-mid="29759563" border="0" align="left"/> <img src="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_17.jpg" width="670" height="681" width_o="670" height_o="681" src_o="http://payload160.cargocollective.com/1/3/112495/5506021/Peters_17_o.jpg" data-mid="29759172" border="0" align="left"/> Advertising, Branding, Art Direction, Pitch concepts Connoisseur is a truly gourmet experience. An epicurean delight that happens to be eaten on a simple, little... http://www.jacquilau.com/TBWA-Projects http://www.jacquilau.com/following/jacquilau.com/TBWA-Projects Sun, 28 Apr 2013 07:16:36 +0000 Jacqui Lau 1706316 UDMA poster: Ambient The brief was to create a poster to promote an upcoming internal presentation on The University of Disruption & Media Arts. Making use of the elevator doors on both levels of our agency - large-scale posters were designed, printed then mounted to create hype for the upcoming talk. AD// Jacqui Lau CW// Nkanyezi Masango TBWA HK <img src="http://payload.cargocollective.com/1/3/112495/1706316/UDMA_2.jpg" width="520" height="689" width_o="520" height_o="689" src_o="http://payload.cargocollective.com/1/3/112495/1706316/UDMA_2_o.jpg" data-mid="8387936" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1706316/UDMA_1.jpg" width="520" height="689" width_o="520" height_o="689" src_o="http://payload.cargocollective.com/1/3/112495/1706316/UDMA_1_o.jpg" data-mid="8387919" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1706316/UDMA_4.jpg" width="520" height="619" width_o="520" height_o="619" src_o="http://payload.cargocollective.com/1/3/112495/1706316/UDMA_4_o.jpg" data-mid="8388115" border="0" align="left"/> Sharp - Photography book: Publication Room 13 is a social enterprise organisation run by TBWA, with the mission to provide underprivileged children through the world, a creative community; by drawing on the talents of professionals within the network to help run workshops. A series of photographs were taken by photographer Emmanuel Andre, halfway across the world in Soweto and Botshabelo, South Africa. 2000 copies of the book were printed and sold. We managed to raise US$35,000, helping to open two additional Room 13 workshops. AD// Jacqui Lau Photography// Emmanuel Andre TBWA HK <img src="http://payload.cargocollective.com/1/3/112495/1706316/Sharp-4.jpg" width="520" height="236" width_o="520" height_o="236" src_o="http://payload.cargocollective.com/1/3/112495/1706316/Sharp-4_o.jpg" data-mid="8388594" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1706316/Sharp_1.jpg" width="520" height="509" width_o="520" height_o="509" src_o="http://payload.cargocollective.com/1/3/112495/1706316/Sharp_1_o.jpg" data-mid="8388355" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1706316/Sharp-2.jpg" width="520" height="449" width_o="520" height_o="449" src_o="http://payload.cargocollective.com/1/3/112495/1706316/Sharp-2_o.jpg" data-mid="8388375" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1706316/Sharp_4.jpg" width="520" height="442" width_o="520" height_o="442" src_o="http://payload.cargocollective.com/1/3/112495/1706316/Sharp_4_o.jpg" data-mid="8388358" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1706316/Sharp-3.jpg" width="520" height="434" width_o="520" height_o="434" src_o="http://payload.cargocollective.com/1/3/112495/1706316/Sharp-3_o.jpg" data-mid="8388376" border="0" align="left"/> UDMA poster: Ambient The brief was to create a poster to promote an upcoming internal presentation on The University of Disruption & Media Arts. Making use of the... http://www.jacquilau.com/Cheddar-Pocket http://www.jacquilau.com/following/jacquilau.com/Cheddar-Pocket Sat, 27 Apr 2013 06:57:18 +0000 Jacqui Lau 5481600 Catalogue Cheddar Pocket is a men’s accessory label formed in Sydney, sold at General Pants stores, Incu clothing, The Iconic online and David Jones. The brand was about to go on a journey and this is was it's first step. For this adventure, a guidebook was needed. A map. That was the inspiration for this 2013 Catalogue. It folds out like an old map or scout’s guide – something you’d take on a summer holiday when you were a kid or out hiking. The aim was to keep the look aspirational and upmarket while also not making it too highbrow and high-end. Much of the imagery speaks to outdoor pursuits - to surfing and camping and urban adventures. An A1 poster seemed to be the most appropriate format for this catalogue, with the reverse doubling up as a poster for keepsake. For differentiation, each style of wallet sits neatly within a single A5 page once folded. <img src="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_3.jpg" width="670" height="441" width_o="670" height_o="441" src_o="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_3_o.jpg" data-mid="29560120" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_00.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_00_o.jpg" data-mid="29621680" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_13.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_13_o.jpg" data-mid="29595333" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_15.jpg" width="670" height="520" width_o="670" height_o="520" src_o="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_15_o.jpg" data-mid="29595550" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_8.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_8_o.jpg" data-mid="29594961" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_4.jpg" width="670" height="441" width_o="670" height_o="441" src_o="http://payload159.cargocollective.com/1/3/112495/5481600/CheddarPocket_4_o.jpg" data-mid="29560130" border="0" align="left"/> Catalogue Cheddar Pocket is a men’s accessory label formed in Sydney, sold at General Pants stores, Incu clothing, The Iconic online and David Jones. The brand... http://www.jacquilau.com/ffixxed http://www.jacquilau.com/following/jacquilau.com/ffixxed Wed, 24 Apr 2013 22:13:32 +0000 Jacqui Lau 1917913 Website, Lookbook, Book ffixxed is a collaborative art and design project initiated by Australian artist/designers Kain Picken and Fiona Lau. Their focus is the production of a fashion label, which develops between a range of other art and design related activities. Moving between studio spaces in Berlin, Hong Kong, New York and Melbourne, they have established their own in-house production studio in Shenzhen, China with their main clientele based in Seoul, Tokyo and Melbourne. <img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Web-browser-med-1_905.jpg" width="750" height="582" width_o="750" height_o="582" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Web-browser-med-1_o.jpg" data-mid="9501586" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Web-browser-med-2_905.jpg" width="750" height="582" width_o="750" height_o="582" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Web-browser-med-2_o.jpg" data-mid="9501588" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Web-browser-med-3_905.jpg" width="750" height="582" width_o="750" height_o="582" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Web-browser-med-3_o.jpg" data-mid="9501589" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed_poster_905.jpg" width="749" height="551" width_o="749" height_o="551" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed_poster_o.jpg" data-mid="9501854" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW110.jpg" width="570" height="329" width_o="570" height_o="329" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW110_o.jpg" data-mid="9501716" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW114.jpg" width="570" height="329" width_o="570" height_o="329" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW114_o.jpg" data-mid="9501720" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW113.jpg" width="570" height="329" width_o="570" height_o="329" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW113_o.jpg" data-mid="9501718" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW116.jpg" width="570" height="329" width_o="570" height_o="329" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW116_o.jpg" data-mid="9501729" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW115.jpg" width="570" height="329" width_o="570" height_o="329" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW115_o.jpg" data-mid="9501725" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW117.jpg" width="570" height="329" width_o="570" height_o="329" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW117_o.jpg" data-mid="9501730" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW120.jpg" width="570" height="329" width_o="570" height_o="329" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-AW120_o.jpg" data-mid="9501733" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-1.jpg" width="570" height="441" width_o="570" height_o="441" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-1_o.jpg" data-mid="9501947" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-3.jpg" width="570" height="441" width_o="570" height_o="441" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-3_o.jpg" data-mid="9501955" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-4.jpg" width="570" height="441" width_o="570" height_o="441" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-4_o.jpg" data-mid="9501958" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-5.jpg" width="570" height="441" width_o="570" height_o="441" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-5_o.jpg" data-mid="9501960" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-8.jpg" width="570" height="441" width_o="570" height_o="441" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-8_o.jpg" data-mid="9501964" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-6.jpg" width="570" height="441" width_o="570" height_o="441" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-6_o.jpg" data-mid="9501962" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-7.jpg" width="570" height="441" width_o="570" height_o="441" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-7_o.jpg" data-mid="9501963" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-9.jpg" width="570" height="441" width_o="570" height_o="441" src_o="http://payload.cargocollective.com/1/3/112495/1917913/Ffixxed-Art-9_o.jpg" data-mid="9501966" border="0" align="left"/> Website, Lookbook, Book ffixxed is a collaborative art and design project initiated by Australian artist/designers Kain Picken and Fiona Lau. Their focus is the... http://www.jacquilau.com/Westpac-bank http://www.jacquilau.com/following/jacquilau.com/Westpac-bank Wed, 24 Apr 2013 21:38:47 +0000 Jacqui Lau 5425946 Rebranding / Launch Campaign 'Proudly supported by Westpac' Westpac was Australia’s first bank. But over the past decade its relevance and popularity had been in decline. It needed a new positioning and new look. In short, it needed a new agency. After a lengthy pitch period, the ‘Proudly supported by Westpac’ was launched – bringing to life the many things that Westpac has been proud to support over the past 197 years. AD// Jacqui Lau AD// Daniel Grech ECD// Darren Spiller DDB Melbourne <img src="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_1-2.jpg" width="670" height="967" width_o="670" height_o="967" src_o="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_1-2_o.jpg" data-mid="29329832" border="0" align="left"/><img src="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_2.jpg" width="670" height="496" width_o="670" height_o="496" src_o="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_2_o.jpg" data-mid="29794102" border="0" align="left"/><img src="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_3_14.jpg" width="670" height="451" width_o="670" height_o="451" src_o="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_3_14_o.jpg" data-mid="29794208" border="0" align="left"/><img src="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_10.jpg" width="670" height="488" width_o="670" height_o="488" src_o="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_10_o.jpg" data-mid="29255856" border="0" align="left"/><img src="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_8-7.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_8-7_o.jpg" data-mid="29331887" border="0" align="left"/><img src="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_12.jpg" width="670" height="197" width_o="670" height_o="197" src_o="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_12_o.jpg" data-mid="29548432" border="0" align="left"/><img src="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_2-2.jpg" width="670" height="358" width_o="670" height_o="358" src_o="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_2-2_o.jpg" data-mid="29329843" border="0" align="left"/><img src="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_3-2.jpg" width="670" height="358" width_o="670" height_o="358" src_o="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_3-2_o.jpg" data-mid="29329857" border="0" align="left"/><img src="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_4-2.jpg" width="670" height="358" width_o="670" height_o="358" src_o="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_4-2_o.jpg" data-mid="29329865" border="0" align="left"/><img src="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_5-2.jpg" width="670" height="176" width_o="670" height_o="176" src_o="http://payload156.cargocollective.com/1/3/112495/5425946/Westpac_5-2_o.jpg" data-mid="29329873" border="0" align="left"/> Rebranding / Launch Campaign 'Proudly supported by Westpac' Westpac was Australia’s first bank. But over the past decade its relevance and popularity had been... http://www.jacquilau.com/Vitamin-Fix http://www.jacquilau.com/following/jacquilau.com/Vitamin-Fix Wed, 24 Apr 2013 21:38:37 +0000 Jacqui Lau 5425885 Bottle Design Australian vitamin drinks are all pretty similar. They don’t just look the same, they have the same distinct lack of vitamins. But with 12 vitamins and 8 minerals in every shot, Vitamin Fix is different. And since it isn’t very tasty, we needed to make it stand out as the only healthy option in a market full of pretenders. To do this, we reinterpreted the classic medicine bottle. The style is bold but no-nonsense, reflecting the brand’s honest personality. Overall, the result gives Vitamin Fix a contemporary edge and creates a dramatic contrast from its sugary competitors. AD// Jacqui Lau AD// Jordy Molloy CW// Toby Kennedy CD// Tim Holmes DDB Melbourne <img src="http://payload156.cargocollective.com/1/3/112495/5425885/VitaminFix_00.jpg" width="670" height="765" width_o="670" height_o="765" src_o="http://payload156.cargocollective.com/1/3/112495/5425885/VitaminFix_00_o.jpg" data-mid="29621241" border="0" align="left"/> <img src="http://payload156.cargocollective.com/1/3/112495/5425885/VitaminFix_1.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload156.cargocollective.com/1/3/112495/5425885/VitaminFix_1_o.jpg" data-mid="29213913" border="0" align="left"/> <img src="http://payload156.cargocollective.com/1/3/112495/5425885/VitaminFix_4_5.jpg" width="670" height="578" width_o="670" height_o="578" src_o="http://payload156.cargocollective.com/1/3/112495/5425885/VitaminFix_4_5_o.jpg" data-mid="29511774" border="0" align="left"/> <img src="http://payload156.cargocollective.com/1/3/112495/5425885/VitaminFix_3.jpg" width="670" height="566" width_o="670" height_o="566" src_o="http://payload156.cargocollective.com/1/3/112495/5425885/VitaminFix_3_o.jpg" data-mid="29213934" border="0" align="left"/> <img src="http://payload156.cargocollective.com/1/3/112495/5425885/VitaminFix_6.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload156.cargocollective.com/1/3/112495/5425885/VitaminFix_6_o.jpg" data-mid="29641619" border="0" align="left"/> <img src="http://payload156.cargocollective.com/1/3/112495/5425885/VF_2.jpg" width="670" height="451" width_o="670" height_o="451" src_o="http://payload156.cargocollective.com/1/3/112495/5425885/VF_2_o.jpg" data-mid="29750211" border="0" align="left"/> Bottle Design Australian vitamin drinks are all pretty similar. They don’t just look the same, they have the same distinct lack of vitamins. But with 12 vitamins...